Law of supply and demand.

Ok, I was scouring for 35mm f1.8 Nikkor prime for quite a few weeks now. At first the cheapest was at 12,500 at JT's. Then I was pretty sure the price will be stable until few weeks but for this past week, the price added a few percent more than its intended price. Now it is priced at 14,600. This is pretty crappy since everyone's taking advantage of its hype.

Now I'm forced to buy the highly priced item before it inflates more. 

That's economics my friends.